Answer
My competitor shows up in ChatGPT and I don't. What do I do?
Find out why they're named: look at the sources ChatGPT cites when it names them (directories, review sites, best-of lists, their service pages), then close those specific gaps for your business.
Our free report shows, for every competitor named, which sources appeared alongside them. Common gaps: no dedicated page for the service being asked about, missing or inconsistent directory listings (ChatGPT cites directories heavily (Steady Demand)), fewer reviews, or no presence on the local 'best of' lists.
The fixes that matter most
- A page for every service you sell
Plain-language pages that answer the questions customers actually ask. Topical relevance on your own site is the strongest measured correlate of being cited. Source - Be listed where each assistant looks
ChatGPT leans on directories such as BBB, Expertise.com and Angi plus Yelp data; Claude cites Yelp heavily; Google's AI leans on your Business Profile. Source - Show up on 'best of' lists
Expert-curated best-of lists ranked as the #1 AI visibility factor in Whitespark's 2026 expert survey. Source - A complete Google Business Profile with steady reviews
Profile completeness, review count and owner replies all correlate positively with being cited. Source - Don't block AI crawlers
If robots.txt blocks OpenAI, Anthropic or Perplexity's search bots, they can't read you. It's a one-line fix. Source
See what AI says about your business
Free report: your visibility score, who's named instead, and what to fix.
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Updated 2026-10-17. Figures link to their original sources.