Answer
Who can fix my business's visibility in Gemini and Claude?
Each assistant reads different sources, so a fix has to cover all of them. Gemini cites businesses' own websites more than anything else; Claude cites Yelp in most local answers; ChatGPT leans on directories.
Gemini: business websites were its largest citation category at 49.6% (Steady Demand). Claude: Yelp in 93% of local answers (8ight.ai). The two biggest assistants share only 8.3% of cited domains (Steady Demand).
WhoWouldAIHire measures each assistant separately and fixes the sources each one uses.
The fixes that matter most
- A page for every service you sell
Plain-language pages that answer the questions customers actually ask. Topical relevance on your own site is the strongest measured correlate of being cited. Source - Be listed where each assistant looks
ChatGPT leans on directories such as BBB, Expertise.com and Angi plus Yelp data; Claude cites Yelp heavily; Google's AI leans on your Business Profile. Source - Show up on 'best of' lists
Expert-curated best-of lists ranked as the #1 AI visibility factor in Whitespark's 2026 expert survey. Source - A complete Google Business Profile with steady reviews
Profile completeness, review count and owner replies all correlate positively with being cited. Source - Don't block AI crawlers
If robots.txt blocks OpenAI, Anthropic or Perplexity's search bots, they can't read you. It's a one-line fix. Source
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Updated 2026-10-17. Figures link to their original sources.